We didn’t just make clothes. We made the app that styles them.
Hey Hoku is Lilia’s slightly unhinged style brain in the cloud – an AI wardrobe bestie that knows your 8 a.m. “nothing to wear” panic, your late-night online carts, and your main-character aesthetic. It plays with your actual closet, your city’s weather, and your mood to build outfits that feel personal, polished, and quietly sustainable. Basically, it’s the friend who says “trust me, wear this” — and is right, annoyingly, every single time.